|
Chaos
& Commercialization Phase |
Standards
Phase |
|
Characteristics
|
Proprietary;
provide end-to-end solution
Technical expertise is a competitive advantage
Customers want improved functionality
Many entrants
Little or no interoperability
|
Standards
based; partners provide parts of end product
Operational effectiveness is a competitive advantage
Industry consolidation
|
| Competition |
Compete
on functionality, performance |
Compete
on price, ease of use, flexibility, speed of delivery |
| Market
size |
smaller |
larger |
| Product
price |
higher |
lower |
Questions for Early Phase companies:
|
 |
 |
How do you grow the industry and
the market?
|
|
How do you make the leap to the
Standards Phase?
|
|
As the product matures, how do
you handle the price drop when you are not certain of market
growth?
|
|
How do you move from an integrated,
end-to-end solution provider, to a more specialized provider,
working with partners?
|
|
| |
